Download Lynda.com Online Marketing Fundamentals

Lynda.com Online Marketing Fundamentals | 900 MB

Duration: 3h 25m | Video: AVC (.mov) 960540 | Audio: AAC 48KHz mono

Genre: eLearning | Released: 12/7/2011 | Duration: 01h 47m | Level: Beginner

In Online Marketing Fundamentals , Lorrie Thomas Ross Introduces web marketers, web designers, business owners, and executives to the world of online marketing. The course Takes a Look at the Basis of Any Online marketing effort-a Businesss Web Site-and reviews How the Different Components of the Site CAN Support the Businesss Goals, from SEO and SEM to Social Media, Online PR, and content marketing.

Topics include:

Defining the target market

Setting clear goals and success metrics

Working with web analytics software

Building a site map

Selecting a domain name and a web host

Planning for mobile

Conducting social media marketing

Developing an email marketing campaign

Exploring content marketing

Reviewing online public relations

Understanding the difference between search engine marketing (SEM) and search engine optimization (SEO)

Reviewing blogging and microblogging

Looking at online advertising with search, affiliates, email, and more

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