Predictably Irrational

Predictably Irrational Selection by Dan Ariely

Publisher: HarperAudio Unabridged edition (September 8, 2009) | ISBN: 0061780324 | Language English | Audio Cd in MP3 | 425 MB

Why do our headaches persist soon after we get a 1-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but reduce coupons to help save 20-five cents on a can of soup? When it comes to generating selections in our lives, we feel we are making wise, rational options. But are we? In this freshly revised and expanded version of the groundbreaking New York Instances bestseller, Dan Ariely refutes the frequent assumption that we behave in essentially rational methods. From consuming coffee to losing weight, from acquiring a car to choosing a affectionate companion, we consistently overpay, underestimate, and procrastinate. But these misguided behaviors are neither random nor senseless. They are systematic and predictablemaking us predictably irrational.

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